SellzwSellzw

How Do I Collect the Contacts of People Who Haven't Bought Yet?

Quick answer: Offer something free in exchange for contact details. On any plan, create a $0 product: people enter their name, email and WhatsApp number to get it. On Pro/Turbo, add an opt-in form to a landing page (WhatsApp always, email optional). Everyone lands on your Leads page, where you can search, filter and export them as a WhatsApp broadcast list or contacts file.

Key points

  • Most people don't buy on their first visit. Leads let you follow up.
  • Free product ($0): all plans. Collects name, email and WhatsApp.
  • Landing page form: Pro/Turbo. Collects WhatsApp, and email if you want it.
  • Follow up with value, and stop when someone asks you to.

What is a lead, and why collect them?

A lead is someone who's interested enough to give you their contact details, but hasn't bought yet. Maybe they're waiting for payday, or they want to trust you first.

Without their details, they're gone after one visit. With their WhatsApp number, you can:

  • send them helpful tips that build trust
  • tell them when you launch something new
  • remind them when an offer is ending

A list of 200 interested people is worth more than 2,000 strangers.

Way 1: Offer a free product (all plans)

Create a product with a price of $0. When someone wants it, they enter their name, email and WhatsApp number, then get instant access. They're automatically added to your Leads page.

Good free products (lead magnets):

  • "5 mistakes new broiler farmers make" (a 3-page PDF)
  • A free recipe from your full recipe book
  • A one-page budget template
  • The first lesson of your course
  • A checklist: "Everything you need to start braiding at home"

The rule: your free product should solve a small problem fast, and lead naturally to your paid product.

Way 2: Add an opt-in form to a landing page (Pro/Turbo)

Landing pages can collect leads without any product at all, which is perfect for waitlists, webinars and "send me the guide on WhatsApp" offers. In the Lead capture section of your landing page:

  1. Tick Add an opt-in form to collect leads.
  2. Write a form heading, for example "Get instant access".
  3. Add a subheading, for example "Enter your details and we'll send it to your WhatsApp".
  4. Set your button text and a thank-you message.
  5. Choose whether to also collect email. WhatsApp numbers are always collected.

See What is a landing page, and when should I use one?

Where do I see my leads?

In Leads, under Sell in your dashboard menu. The Leads page shows:

  • Summary stats: total leads, this week, this month and by source
  • Search by name, number or email
  • Filters by source (free product or landing page), by what they signed up for, and by date (last 7 days, last 30 days, this month or a custom range)
  • Grouping by product or page
  • A WhatsApp chat button next to each lead's number

How do I export my leads?

Select the leads you want (or use a filter), then tap Export and pick a format:

Export Use it for
Contacts CSV Importing into Google Contacts or your phone, so your broadcasts reach them
WhatsApp broadcast list Names and numbers, ready for a WhatsApp broadcast
Full spreadsheet Every detail: name, WhatsApp, email, source, what they got, date
Email list Names and emails for an email tool

Tip: WhatsApp broadcasts only reach people who have saved your number. Import the contacts file into your phone, and ask leads to save your number in your first message.

How do I turn leads into buyers?

Follow up with value first, then an offer. A simple sequence:

When Message
Straight away "Hi Tariro! Here's your free guide 🎉 Save my number so you get the next tips."
Day 2 A useful tip related to what they downloaded
Day 4 A result or story from a buyer (with permission)
Day 6 Your offer: "The full course is $15 this week. Here's the link"
Day 8 One friendly reminder before the offer ends

Keep it short, personal and useful. If someone doesn't reply, don't chase them daily.

What are the rules for contacting leads?

Only message people about what they signed up for, and respect their choice:

  • Say on your form that you'll follow up, for example "We'll send it to your WhatsApp, plus a few helpful tips."
  • Stop immediately if someone asks you to.
  • Never sell, share or rent your leads' details.
  • Past buyers are different: you may only send them marketing messages if they ticked the marketing opt-in at checkout. Check the Marketing consent column in your Orders export.

Frequently asked questions

What is a lead?

A lead is someone who has shown interest and given you their contact details, but hasn't bought yet. On Sellzw, leads come from free ($0) products and landing page opt-in forms.

Can I collect leads on the Free plan?

Yes. Create a product priced at $0. People enter their name, email and WhatsApp number to get it, and they're added to your Leads page. Landing page opt-in forms need Pro or Turbo.

How do I export my leads?

On the Leads page, filter or select the leads you want and tap Export. You can download a contacts file for Google or your phone, a WhatsApp broadcast list, a full spreadsheet, or an email list.

Can I message my leads on WhatsApp?

Yes, about what they signed up for, and ideally you tell them on the form that you'll follow up. Keep messages useful, don't spam, and stop immediately if someone asks. Never share or sell their details.

Start building your list this week

Make one small, genuinely useful freebie, list it at $0, and share it everywhere you share your paid products.

Create your free Sellzw store →

Read next