How Do I Use My Sellzw Link on Facebook, Instagram and TikTok?

Quick answer: Put your store link in your Facebook Page, Instagram bio and TikTok bio. Post helpful short videos and photos about your topic, then send people to a product link through Instagram Story link stickers, Facebook posts and comments, or your bio. Use a tracked link for each platform to see which one brings in sales on your Sellzw dashboard.

Key points

Links go in bios, Stories and Facebook posts. Instagram captions don't have clickable links.
Post value first: tips, results, behind the scenes. Then show the offer.
Short video is the fastest-growing format on all three platforms.
A different tracked link per platform shows which one sells.

Where does my Sellzw link go on each platform?

Platform	Where to put your link
Facebook	Page website field and action button, post text, comments, group posts (if allowed)
Instagram	Bio website link, link sticker on Stories, DMs
TikTok	Bio website link (if your account has it), comments replies, DMs, or your WhatsApp number in your bio

Use your store link in bios so people can browse everything. Use product links in posts and Stories so they land right on the Buy button. Product links also preview with your cover image on Facebook.

How do I sell on Facebook?

Facebook reaches the widest adult audience in Zimbabwe, and your Page and groups are free to use.

Create a Facebook Page for your brand (not just your personal profile). Add your store link to the website field.
Post 3–5 times a week: tips, short videos, buyer feedback (with permission), and one clear offer post with your product link.
Join groups your buyers are in, such as farming, business or parenting groups. Be helpful first and share your link only where the rules allow.
Reply to every comment. When someone asks about price, reply publicly with the price and send the link in Messenger.
Avoid Facebook Marketplace for digital products. It's built for physical items.

Ready for paid reach? See How do I run my first Facebook or Instagram ad?

How do I sell on Instagram?

Instagram suits visual topics such as food, beauty, fashion, design and photography.

Switch to a professional (creator or business) account. It's free and gives you insights.
Put your store link in your bio, with a line like "Recipe guides ⬇️".
Use Stories with a link sticker to send people straight to a product. It's the most direct way to get clicks on Instagram.
Post Reels (short videos) showing quick tips, transformations or "a day making this product".
End captions with a clear call to action: "Full guide at the link in my bio."

How do I sell on TikTok?

TikTok can show a good video to thousands of strangers within hours, even with zero followers.

Post short, useful videos: one tip per video, 15–60 seconds, with a strong first 2 seconds.
Add your store link to your bio if your account can show a website link. If not, put your WhatsApp number in your bio and send the link in chat.
Reply to comments with video replies. These often do better than the original video.
Pin your best-selling video to the top of your profile.
Post consistently. Daily for a few weeks beats one viral attempt.

Content that works for digital products:

"3 mistakes beginners make when [your topic]"
Before and after results
A sneak peek inside your ebook or course
Answering a real question from your comments

What should I post?

Follow the 80/20 rule: about 80% helpful content and 20% offers. People follow accounts that help or entertain them. Then they buy from the ones they trust.

Post type	Example
Teach	"How to price cupcakes for profit in 30 seconds"
Show	A time-lapse of making a cake, or a screen recording of your template
Prove	A buyer's message (with permission) or your real results
Offer	"My full costing guide is $5. Link in bio."

Faceless works too. Screen recordings, hands-only videos and text-on-screen tips all sell. You don't have to show your face.

How do I know which platform is selling?

Use a different tracked link for each platform. In Marketing pixels → Create a tracked link, pick your product, choose Facebook, Instagram or TikTok as the source, and copy the link. Sales then appear under Sales by source on your dashboard, for example facebook · launch_week: $45 · 5 sold. See What is a tracked link?

For deeper tracking, and for running ads later, add your Facebook Pixel and TikTok Pixel. Start with What is a marketing pixel, and does a beginner need one?

Frequently asked questions

Where should I put my Sellzw link on Instagram?

In your bio as your website link, and on Stories using the link sticker. Instagram doesn't make links in normal post captions clickable, so point people to your bio or a Story instead.

Can I sell digital products on TikTok without a website?

Yes. Your Sellzw store link is your website. Add it to your TikTok bio if your account can show a website link, or point viewers to your WhatsApp number, where you can send the link.

Can I list my ebook on Facebook Marketplace?

It's best not to. Facebook Marketplace is built for physical items, and digital products don't fit its rules. Use your Page, groups and ads to promote your Sellzw link instead.

Which platform is best for selling digital products in Zimbabwe?

It depends on your audience. Facebook reaches the widest adult audience, Instagram suits visual topics like food, beauty and design, and TikTok reaches younger buyers fast. Use tracked links to see which one sells for you.

Pick one platform and start this week

Don't try to be everywhere at once. Choose the platform your buyers use most, post helpful content daily for two weeks, and track the results.

Create your free Sellzw store →