How Do I See Which Posts and Ads Are Bringing In Sales?
Quick answer: Share tracked links in every post and ad, then open your Sellzw dashboard. The Sales by source section groups your sales by source and campaign, such as whatsapp · launch_week or facebook · ad_video_a, with revenue, units sold and share of sales. The sales funnel shows where buyers drop off. Compare revenue with what you spent to judge each ad.
Key points
- Sales by source = which link made the money.
- The sales funnel = where people drop off before paying.
- Revenue shown is your earnings after Sellzw's fee.
- Untagged sales show as Organic / direct.
Step 1: Tag everything you share
The report can only show what you've tagged. Before posting or advertising, build a tracked link in Marketing pixels → Create a tracked link and use it instead of your plain link. See What is a tracked link?
Step 2: Read the Sales by source report
Open your dashboard home and scroll to Sales by source. Choose a date range: last 7 days, 30 days, 90 days or all time.
Each row looks like this:
facebook · cake_launch, $54.00 · 6 sold · 45%
| Part | Meaning |
|---|---|
| The source (where you shared the link) | |
| cake_launch | The campaign name you gave it |
| $54.00 | What you earned from those sales, after Sellzw's fee |
| 6 sold | Number of paid orders |
| 45% | Share of your earnings in this date range |
Rows are ranked by revenue, so your best sources are at the top. Sales without tracking tags are grouped as Organic / direct.
Step 3: Check the sales funnel
Your dashboard also shows how many people make it through each step:
- Product views
- Reached checkout
- Started payment
- Paid
Sellzw highlights your biggest drop and suggests a fix:
| Biggest drop | What it usually means | What to try |
|---|---|---|
| Views → Checkout | People look but don't tap Buy | Improve your price, cover image and description |
| Checkout → Started payment | People reach checkout but don't pay | Reassure buyers the payment is secure, and reduce friction |
| Started payment → Paid | Payments start but don't finish | Often an EcoCash PIN drop-off or low balance. Follow up, and mention other payment options |
Step 4: Work out whether an ad paid for itself
Compare the campaign's revenue with what you spent on it:
Return on ad spend = revenue from the ad ÷ amount spent on the ad
| Ad | Spent | Revenue (Sales by source) | Return | Verdict |
|---|---|---|---|---|
| facebook · ad_video_a | $10 | $36 | 3.6× | Keep it and increase the budget slowly |
| facebook · ad_image_b | $10 | $9 | 0.9× | Change the image or offer, or stop it |
| tiktok · ad_tip_1 | $5 | $0 | 0× | Try a new video before spending more |
For digital products, returns above about 2× are usually worth continuing, but set your own target.
Step 5: Dig deeper with your Orders export
Go to Orders and export to a spreadsheet. Each order includes the UTM source, medium and campaign, so you can sort by product, see which products sell from which platform, and spot your best days.
Step 6: Compare with ad platform reports
Ads Manager and TikTok's reports use your pixels, so they show clicks, costs and reach, but they undercount sales, because some buyers reject optional cookies or close the page before the success screen. Use them for clicks and costs, and use Sales by source for real sales. More in Why don't some visits show up?
What should I do with the results?
- Double down on the source and campaign at the top of the list: post there more and repeat the message that worked.
- Fix or drop anything that gets clicks but no sales.
- Test one change at a time, for example a new cover or a new first line, using a new
utm_contentlabel, so you know what made the difference. - Check weekly. Patterns show up after a week or two of consistent posting.
Frequently asked questions
Where is the Sales by source report?
On your Sellzw dashboard home page. It lists your sales grouped by source and campaign for the date range you choose: the last 7, 30 or 90 days, or all time.
What does "Organic / direct" mean?
Sales that didn't come through a tracked link, for example from someone who typed your link, used your plain store link, or found you another way. Use tracked links everywhere to make this group smaller.
Is the revenue in Sales by source before or after fees?
After. It shows what you earn from those sales after Sellzw's platform fee, so you can compare it directly with what you spent on ads.
How do I know if an ad was worth it?
Compare the revenue for that ad's campaign in Sales by source with what you spent on the ad. If you earned $30 from a $10 ad, it returned 3 times its cost. If you earned less than you spent, change or stop it.
Let the numbers guide you
Tag every link this week, check Sales by source every Friday, and put more effort into whatever is at the top.
Create your free Sellzw store →
Read next
- What is a tracked link, and how do I make one for each ad or post?
- How do I run my first Facebook or Instagram ad for a Sellzw product?
- How do I check that my pixel is working, and why don't some visits show up?